The Success Story of Dineout
Both a serotonin booster and a fantastic way to connect with others is food. Who doesn’t enjoy going out to eat, whether it’s alone after a long day or to catch up with friends over lunch on a long-awaited weekend?
Since eating out projects such importance, elements like the setting’s atmosphere, the food’s quality, and the whole dining experience become things that need to be meticulously outlined. But quite frequently, we find ourselves returning to the same restaurants on every new occasion, partly to avoid the effort and fuss involved in looking for new restaurants. As a result, we frequently lose out on the abundance of excellent eating options that are saturating our neighborhoods.
About Dineout
Dineout is an online table reservation service that was created with the intention of assisting its users in finding the best and most suitable restaurants around and assisting them in quickly and conveniently making reservations.
Ankit Mehrotra, Nikhil Bakshi, Sahil Jain, and Vivek Kapoor founded the platform in 2012. Since its inception, Dineout has continuously improved the services it provides. Along with assisting customers in finding appropriate eateries, the site also makes available a number of other services that successfully draw users. The platform’s customers get access to deals at more than 40,000 eateries across the country.
The greatest cafes and restaurants in the city are connected to Dineout’s users. Additionally, they help restaurants accept cashless payments, giving their customers the chance to receive rewards on every purchase. By using these services, users can save nearly 30% more than typical restaurant patrons. The portal also offers access to a premium programme called the Gourmet Passport, which offers many benefits to foodies.
Dineout Founders
Ankit Mehrotra, the company’s original creator and CEO, established it in early 2012. Ankit began his professional life as an analyst at BNP Paribas. In 2011, he earned a bachelor’s degree in computers and telecommunications engineering from the University of Essex. He then finished his studies at the CFA Institute.
Vivek Kapoor, a co-founder of Dineout and formerly a chief officer, He served as British Petroleum’s chief officer for four years before to this. He had finished his education at Modern School in 2002.
Nikhil Bakshi is one of Dineout’s co-founders. He was the manager at DSP BlackRock Mutual Fund before joining Dineout. From Delhi University, he received a B.Com degree.
Sahil Jain is another one of the Dineout founders. He began working for Sasken Communication Technologies Ltd. as a software engineer. At Mu Sigma, he also held the positions of Senior Business Analyst and Associate Manager. He had also worked for Nextag for less than a year as the Senior Market Analyst.
Origin of Dineout
Ankit Mehrotra and Sahil Jain, the company’s co-founders, were discussing their eating alternatives when the idea for Dineout first came to them. The two realized during their talk that their friends’ group typically went to the same restaurant each time, preferring to stay in their comfort zones in order to prevent disappointment. So they made the decision to start a website that would tell visitors about the top restaurants in their area.
The platform had been able to attain a significant deal of success despite the initial wave of obstacles and hurdles. The site was able to reach more than two lakh registered users just two years after its launch.
The close relationship this platform has with the dinners, which makes payments easier and more advantageous for both the platform and its users, distinguishes it from other platforms in this sector. Dineout’s platform is purchased by Times Internet in a ten million dollar agreement during the platform’s second year of operation.
Business Model of Dineout
The platform offers both B2B and B2C services to its users. The company has a straightforward and simple business concept. The company’s main goal is to help its clients by assisting them in making hotel and restaurant reservations. In order to help its customers find the best deals, it has partnered with a variety of bars and eateries. Additionally, they provide discounts in conjunction with their campaigns and when download volume increases.
Dineout Revenue Model
Both clients and their restaurant partners must pay an annual subscription fee to the platform. Each transaction made on the platform generates revenue, albeit the amount varies depending on the restaurant and the city in which it is located.
Dineout Recent Development
According to Economic Times, Dineout established a special project called Project Thali during the early stages of COVID19 with the goal of eradicating hunger and malnutrition and providing meals for those struggling to survive during the lockdown.
A community-driven project called “Project Thali” has been established with the aim of bringing together volunteers, NGOs, and the government to make sure that everyone, including the most vulnerable groups, has access to food and nutrition.
Final Thoughts
As Dineout has recently started steadily expanding its reach across international markets, from Asia to Africa, the UAE, Bahrain, Kuwait, Kenya, Saudi Arabia, and East Africa, as well as spreading its wings in Tier || and Tier ||| cities in India this year, the platform shows great promise for future growth and expansion and in paving its path towards becoming one of the top food platforms globally.
